Trust Apologises for “Disrespectful” Nurse Job Advert
A staff nurse job advert has caused anger amongst nurse academics.
An NHS Foundation Trust in the north of England has received criticism from nursing academics over a job advert which was deemed as demeaning to the profession.
The advert, which was placed on Twitter, was aimed at recruiting staff nurses, and was posted alongside a picture which depicted three smiling nurses behind another who was lying on a hospital trolley. The image has now been removed after several nurse academics were angered, and described the advert as ‘disrespectful’ to the nursing profession.
Former pro vice chancellor and executive dean of the health and life sciences faculty at Oxford Brookes University, Professor June Girvin, described the advert as a “disgraceful” way of portraying “skilled professionals” and added that she considered it “disrespectful and denigratory towards nursing”.
Elaine Maxwell, associate professor in leadership at London South Bank University, also expressed her dismay as she compared it to another job advert for a communications officer, which was also posted by the trust: “Perhaps, they don’t think nursing is a serious job.”
The trust responded on Twitter by saying: “Sorry if this has upset anyone. It’s part of a larger campaign, meant to show the softer/fun side of nursing...”. They also altered the image that was accompanying the advert, however further criticism came from nurses as they asked whether a similar approach would have been used to show the “fun side” of doctors.
The Trust’s chief executive replied directly to the two academics, as well as others who had expressed concern over the image, assuring that he had looked into the issues and apologised for any unintended offence.