Social Media ‘Toolkit’ Created to Aid Healthcare Professionals
Skills for Health has launched a guide to help nurses and other health professionals utilise their social media channels appropriately.
The guide aims to give “sector specific insight, advice and best practice on using social media effectively”.
The toolkit is designed to help both those who are totally new to social media and those who are looking to develop their usage according to policy and guidelines. The contents includes: tips for best practice, step-by-step guidelines to developing your social media plan and why social media is important to your organisation.
Dawn Batcher, senior marketing manager for Skills for Health, identified that social media influences how 40% of us deal with our health. Therefore, as social media has such an impact on the way in which we access and share information, it is vital that health professionals are portraying the correct message to other users.
Batcher also said, “Starting conversations online enables healthcare organisations to raise awareness, share information, engage with existing audiences and reach out to new ones”.
A campaign launched last year by Skills for Health, #OurHealthHeroes, filmed staff members at a Bristol hospital to encourage support of the healthcare support staff. The video gained over 100,000 views which Batcher stated ‘proves how powerful social media can be in building connections with patients, stakeholders and communities’.
Therefore she is hoping that the toolkit will provide the “knowledge and understanding to use social platforms with confidence”.