‘Nursing Now’ Campaign Launched by the Duchess of Cambridge
A new campaign has been launched with the aim of empowering and supporting all nurses around the world to help address 21st century health challenges.
Kensington Palace has announced that Her Royal Highness, the Duchess of Cambridge will become Patron of the Nursing Now campaign, which will be run in partnership with the International Council of Nurses, along with the World Health Organisation (WHO).
The motivation to get the campaign up and running came from the findings of a report produced by the UK All-Party Parliamentary Group on Global Health. The report established that strengthening nursing worldwide would in turn improve health, encourage gender equality by empowering women and also help form stronger economies.
The launch of the campaign was held at St Thomas’ Hospital in London with the Duchess of Cambridge, along with health and nursing leaders from across the globe, in attendance. They will be calling on governments, other healthcare professionals and service users to get behind the campaign and champion the work of nurses and their dedication to providing the best quality care.
The Co-Chair Professor for Nursing Now, Sheila Tlou, who is a nursing educator and specialist in HIV/Aids and women’s health, said: “The Nursing Now campaign is about supporting nurses to lead, to learn and to strengthen the profession. We will equip them through training, support and the development of political leadership skills to take their rightful place at the table when decisions are taken about the future shape of health care in their countries.”